
Swisshand
A microfinance foundation with a serious track record and invisible communication. New website, new films, a channel that sounds like them.
The story
Challenge Swisshand gives microcredits to women in Uganda near the poverty line, and depends on donors to keep doing it. The film had to make that impact tangible: prove the model changes lives rather than describe it.
Vision Let the women speak for themselves. Their stories carry the film; interviews with local programme leads round out the picture.
Result A documentary on the work in Uganda, short reels for Instagram, stills for annual reports and donor letters, and a new donor-facing website, all in one visual language. Institutional donors have responded well.







